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Danny Gokey is an American singer who became a household name on American Idol. His profile as a spectacle wearer prompted his desire to launch his own brand and in 2012 launched his range in the US market. The collection is an edgy range targeting males. Designed for the wearer that is seeking accessible, stylish and functional designs that reflect masculinity and individualism. Each model combines the use of colours, textures, material mixes and urban and bohemian details to create styles that mirror the brand ethos that Danny lives and works by.